Protect the business with Key Person life insurance

A business’s success is often built on the experience, knowledge, skills, and special abilities of its top people. But what happens if one of those key employees passes away? Your clients can protect their business with Key Person life insurance.

How does this strategy work?

If your clients depend on one or more key people, it may be necessary for them to have a cash reserve set aside to protect against the loss of their company’s top talent.  That’s cash that could be needed to recruit and train a new hire, or to make up for missed opportunities and lost profits.  Instead of pulling cash out of the business at a critical time or straining its credit, your clients can set up a contingency by purchasing a life insurance policy on the lives of their key people.  That way, if any of their key people pass away, the life insurance proceeds will be readily available.

Chart of what happens during key employees working years

Prospective client

A business with:

  • Strong entrepreneurial owners
  • Key sales personnel or managers
  • Professionals with special skills
  • Specialty products or services

Client materials

Financial Professional materials

1  Loans and withdrawals reduce the policy’s cash surrender value and death benefit, and increase the chance a policy may lapse. The client may need to increase premiums in later years to keep the policy from lapsing.
IU-131611 (11/2017)

Have us contact you

Someone from our Sales Desk will contact you within two business days about selling Equitable life insurance.

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Call us

For more information about selling Equitable life insurance products, please contact our Sales Support Desk at (877) 659-6873.