Women and investing
Help women secure financial freedom with tailored investment strategies
Secure a strategy
Starting out and taking control
Ages 35 and under
Help women prepare for retirement with early financial education and support.
Building and balancing
35-52 years old
Life can be full of change, especially during this life stage. From managing college debts to paying family expenses, these women are often seeking to increase their financial literacy and strengthen their retirement planning for a secure future.
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Preparing for retirement
53-64 years old
Managing expenses, exploring annuities, workplace retirement plans and life insurance are important considerations.
Gen Xers: Five retirement topics to discuss with a financial professional
Enjoy their next chapter
65–79 years old
Ensuring financial freedom through a customized retirement plan is a top priority for women entering retirement.
Planning their legacy
78+ years old
Now that they’re well into their retirement years, women at this life stage are open to thoughtful conversations about their life’s legacy and how they can protect their loved ones.
Women, money & relationships
Significant research has been conducted on women and their finances. We expanded on this by researching women and their money through the lens of their relationship status. This research focuses on how women manage their finances and, more specifically, how changes in women's relationships throughout their lives has a substantial impact on their relationship with money. It also provides insights on how working with a financial professional may ultimately lead to healthier financial behaviors and outcomes.
Financial planning for women: Did you know?
$30 trillion in household assets are expected to shift into the hands of women in the next decade.2
Plans can change and flexibility may be needed
80% of women prefer making the financial decisions themselves versus deferring to a decision-making partner.2
Women are saving more for retirement
70% of widowed women switch their financial advisor within a year of their spouse’s death.2
Widows: Seven ways a financial professional can help plan for a secure retirementMore helpful resources for you and your clients
Strategies for women seeking a secure retirement presentation
Strategies to help women plan for financial success to define their legacy with purpose and confidence.
From annuities and life insurance to workplace retirement plans, we provide innovative products, services and strategies that help empower your clients
Individual retirement planning strategies
Retirement planning helps your clients make the most of what they have so they can reach financial freedom. Our variable annuities offer innovative growth opportunities and income protection options to help you put your clients on the road to financial freedom.
Workplace retirement plans
Workplace retirement plans can be a smart and effective way for independent women to build wealth now so they have the income they need in retirement. We offer innovative 401(k), 403(b), 457(b) and 401(a) options for group retirement planning.
Life insurance
Life insurance can be a smart addition to financial planning for women, and can give women the flexibility to supplement their retirement income, pay long-term care costs and leave a legacy for loved ones.
2024 LIMRA Barometer Study flyer
Employee benefits
One of the easiest ways women can protect their families, assets and health is to enroll in employee benefits through their employers. Our Powerfully Simplesm benefits offer comprehensive options to help your clients save on routine costs and unexpected expenses.
Want to learn more about empowering women to take control of their financial futures or how Equitable can help grow your business?
Contact us today
(855) 433-4016
Monday–Friday, 8 a.m.–5 p.m. ET
For financial professionals only. If you are an individual investor, please contact your financial professional for more information.
Important information
1 Morgan Stanley: Women, Wealth, and Investing – A Story of Evolution, 2022.
2 Alliance for Lifetime Income: State of Women Study 2022
With regard to variable annuities, clients should carefully consider their investment objectives and the charges, risks and expenses, as stipulated in the prospectus, before investing. For a prospectus containing this and other information, a financial professional can call the Sales Desk at (888) 517-9900. Please have clients read it carefully before investing or sending money.
A variable annuity is a long-term financial product designed for retirement purposes. In essence, annuities are contractual agreements in which payment(s) are made to an insurance company, which agrees to pay out an income or a lump-sum amount at a later date. There are fees and charges associated with a variable annuity contract, which include, but are not limited to, operations charges, sales and withdrawal charges, administrative fees and additional charges for optional benefits. Withdrawals are subject to ordinary income tax treatment and, if taken prior to age 59½, may be subject to an additional 10% federal income tax penalty. Variable annuities are subject to investment risks, including the possible loss of principal invested.
Guarantees are based on the claims-paying ability of the issuing life insurance company.
If clients are purchasing an annuity contract to fund an IRA or employer-sponsored retirement plan, they should understand that such annuities do not provide tax deferral benefits beyond those already provided by the Internal Revenue Code.
Variable annuities and life insurance are issued by Equitable Financial Life Insurance Company (Equitable Financial) (NY, NY) and, depending on the particular contract and its distributor, by Equitable Financial Life Insurance of America (Equitable America), an AZ stock company. Co-distributed by affiliates Equitable Distributors, LLC and Equitable Advisors, LLC (member FINRA, SIPC) (Equitable Financial Advisors in MI & TN).
Variable annuities and life insurance are issued by Equitable Financial Life Insurance Company (Equitable Financial) (NY, NY) and, depending on the particular contract and its distributor, by Equitable Financial Life Insurance of America (Equitable America), an AZ stock company. Co-distributed by affiliates Equitable Distributors, LLC and Equitable Advisors, LLC (member FINRA, SIPC) (Equitable Financial Advisors in MI & TN). Equitable Financial, Equitable America and their affiliates do not provide tax or legal advice or services. Clients should consult with their own professional tax and legal advisors regarding their particular circumstances.
“Equitable” refers here to Equitable Financial Life Insurance Company and to Equitable Financial Life Insurance of America, issuers of variable annuity products. Overall, Equitable is the brand name of the retirement and protection subsidiaries of Equitable Holdings, Inc., including Equitable Financial, Equitable America, and Equitable Distributors, LLC. The obligations of Equitable Financial Life Insurance Company and Equitable Financial Life Insurance Company of America are backed solely by their own claims-paying abilities.