Life insurance

Protection and more

With so much uncertainty and uneasiness right now, having a smart financial strategy can help turn uncertainty to certainty. Permanent life insurance should be a part of that plan. More than simply ensuring your family’s financial security for the future, it helps you get the most out of today.

Live more.

Stay protected from life’s uncertainties so you can enjoy life today and feel confident you’re ready for tomorrow.

Permanent life insurance offers:

Guaranteed financial security for your family through a death benefit

Flexibility to access your money through loans and withdrawals1

Keep more.

Provides the potential for tax-deferred growth, and allows you access to the policy’s cash surrender value generally income tax-free.

Permanent life insurance offers:
  • No income taxes on the death benefit to your loved ones/beneficiaries
  • A lower overall tax burden, allowing you to do more with your money1
Build more.

Let your money work harder for you by minimizing taxes now and in the future.

Permanent life insurance offers:
  • Builds cash value over time — so as your life grows, your policy does too (as long as you pay your premiums)
  • A wide range of investment choices (within variable life insurance policies)
Life goals, father with young daughter as she reads

Choices to match your goals

Of course, you want to know your family will be protected. But what else is important to you?

  • Living in the home you love, knowing the mortgage won’t become a burden to your family/beneficiaries?
  • Leaving a legacy to your most cherished cause?
  • Funding an education at the best college available?

Whatever your goals, we meet you where you are with life insurance strategies and products designed to give you some peace of mind.

Read on for tips about different kinds of life insurance, or connect with a financial professional who can help you make smart choices for your needs.

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Permanent life insurance

Permanent life insurance is just that — permanent. It protects you and your family now and throughout your life and is more affordable than you may think.2

Permanent life insurance offers:

  • The potential to build cash value during your lifetime.
  • The ability to access your money through loans and withdrawals for things such as paying for college, retirement or long-term care.
  • A generally income tax-free payout to your loved ones upon your passing (known as a death benefit).
Indexed Universal Life Insurance
Indexed Universal Life Insurance
Flexibility to pay premiums in different amounts or at different times, typically while earning a fixed interest rate each month, with Indexed Universal Life policies.

Indexed Universal Life products
Variable Universal Life Insurance
Variable Universal Life Insurance

Greater opportunities to increase cash value by investing directly in the market, with the security of a guaranteed minimum death benefit, with Variable Universal Life policies.3

3  There is investment risk with variable universal life, including the possible loss of principal invested.

Variable Universal Life products
Survivorship Life Insurance
Survivorship Life Insurance

A cost-effective way to insure two people, usually a married couple, to supplement your retirement income or maximize the legacy you both leave, with Survivorship Life insurance.


Survivorship Life Insurance products
Long-Term Care Coverage
Long-Term Care Coverage

The ability to set aside money for the people you want to protect, with the assurance it will return as a death benefit to those who depend on you if you don’t need it, with long-term care coverage provided, required premiums are paid.4


Term life insurance

Term life insurance is generally the most affordable type of coverage. It offers protection for a specific period of time, but without the potential to grow the cash value in the policy.

Term life insurance offers:

  • Security that comes with knowing a death benefit will be paid to your loved ones if you pass away — for example, while your children are still young or your business is still growing.
  • Coverage for a defined term — unlike permanent life insurance, which covers you for life (provided that the premiums are paid) and provides potential for cash value accumulation.

Know the difference between life insurance types

Permanent life insurance offers...

Term life insurance offers...

Protection now and throughout your life

Protection for a specific period of time

A generally income tax-free death benefit payout to your loved ones upon your passing

A generally income tax-free death benefit payout to your loved ones upon your passing

The ability to accumulate cash value in the policy

Coverage that is generally more affordable than permanent life insurance policies

1  Policy loans and withdrawals will reduce the cash value and death benefit of the contracts. Clients may need to fund higher premiums in later years to keep the policy from lapsing. Under current federal tax rules, you generally may take income tax-free partial withdrawals under a life insurance policy that is not a modified endowment contract (MEC), up to your basis in the contract. Additional amounts are includible in income. The IRS places a limit on how much money can go into life insurance premiums for the policy and how quickly such premiums can be paid in order for the policy to retain all of its tax benefits. If certain limits are exceeded, a MEC results. MEC policyholders may be subject to taxes on distributions on an income-first basis, that is, to the extent there is gain in their policies, as well as penalties on any taxable amount if they are not age 59 1/2 or older. Loans taken will be free of current income tax as long as the policy remains in effect until the insured's death, does not lapse and is not a MEC. Please note that outstanding loans accrue interest. Income tax-free treatment also assumes the loan will eventually be satisfied from income tax-free death benefit proceeds. Loans and withdrawals reduce the policy's cash value and death benefit, may cause certain policy benefits or riders to become unavailable and may increase the chance the policy may lapse. If the policy lapses, is surrendered or becomes a MEC, the loan balance at such time would generally be viewed as distributed and taxable under the general rules for distribution of policy cash values. In addition, withdrawals, policy loans and any accrued loan interest may cause your policy to lapse even if you are in a period of coverage under the No-Lapse Guarantee Rider. Speak to your financial professional before taking any withdrawals or policy loans.

2  As long as you pay the required premiums.

3  There is investment risk with variable universal life, including the possible loss of principal invested.

4  This is provided through a Long-term Care Servicessm rider, which is available for a additional charge.  Additionally, there are restrictions and limitations.  A client may qualify for the life insurance, but not the rider.  It is paid as an acceleration of the death benefit.

Variable universal life insurance is sold by prospectus only, which contains more complete information about the product, including investment objectives, risks, charges, expenses, limitations and restrictions. Please read the product prospectus and consider the information carefully before purchasing a policy or sending money. You should contact your financial professional for a copy of the current prospectus.

A variable universal life insurance contract is a contract with the primary purpose of providing a death benefit. It is also a long-term financial investment that can also allow potential accumulation of assets through customized, professionally managed investment portfolios. These portfolios are closely managed in order to satisfy stated investment objectives.

There are fees and charges associated with variable life insurance contracts, including mortality and risk charges, a front-end load, administrative fees, investment management fees, surrender charges and charges for optional riders. There are fees and charges associated with permanent life insurance, including, but not limited to, insurance charges, surrender charges, a front-end load and administrative charges.

Equitable Financial and its affiliates do not provide legal or tax advice. Clients must rely on their own advisors on these matters. 

Life insurance is issued by Equitable Financial Life Insurance Company (Equitable Financial), New York, NY 10104; or by Equitable Financial Life Insurance Company of America (Equitable America), an Arizona Stock Corporation, with main administrative office in Jersey City, NJ. Equitable America is not licensed to conduct business in New York.) It is distributed by Equitable Network (Equitable Network Insurance Agency of California in CA; Equitable Network Insurance Agency of Utah in UT; Equitable Network of Puerto Rico, Inc. in PR), LLC and Equitable Distributors, LLC. Variable life insurance is co-distributed by Equitable Advisors, LLC (member FINRA, SIPC) (Equitable Financial Advisors in MI and TN) and Equitable Distributors, LLC. When sold by New York state-based (i.e., domiciled) Financial Professionals, life insurance is issued by Equitable Financial Life Insurance Company (New York, NY).

GE-4923252.1 (09/2022) (Exp. 09/2024)