A wealth management
firm that supports
your independence

When you work with Equitable Advisors,
you're in control but not alone.

We support your focus as a financial advisor

Not every wealth management firm understands your need for independence and support. At Equitable Advisors, we let financial advisors focus on serving clients and scaling their business -on their terms.

You get the resources of a leading national firm, supported by people in your local market, to help you build the practice you want. That's what we call supported independence.

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Serve your clients

Integrated technology and support help you manage your practice efficiently, improving your clients’ experience—and your own.

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Scale your practice

We provide local and national support, technology, and a collaborative culture to help you take your wealth management practice to the next level.

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Choose your own path

We give you flexibility and control over how you structure and brand your practice, and benefit from the business you’ve developed. 

Join a growing wealth management firm

Equitable Advisors is a respected wealth management firm with a proven track record in the industry. But just don’t take our word for it.

Top 10 in client assets among IBDs

*FA's 2024 IBD

Ranking as of 12/2024
Reporting as of 12/31/2024

$248bn+ in total clients assets
$101bn in advisory & BD assets**
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Experienced financial advisors

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Equitable Advisors insights and news

laptop showing the Barron's podcast article titled "Support for you, your business and your clients"

Cindy Price and Bill Degnan converse in the second Barron’s podcast series

February 20, 2025

Our two financial advisors engage in a discussion about the opportunities offered by Equitable Advisors. They highlight the distinctive supported independence model, prospects for holistic planning, and innovative technology—all crucial elements in sustaining our financial advisors. These foundational pillars are designed to optimally support advisors and enhance client service.

Listen here

Laptop showing the Equitable press release titled Equitable Advisors hire industry veteran to bolster experienced advisor recruiting

Equitable Advisors hires new Head of Business Development

February 4th, 2025

Sean George has over 25 years of industry experience, Sean will lead our recruiting strategy for experienced advisors across the nation. His focus will be on building a robust platform that supports advisor success through practice acquisitions and succession planning. Sean's impressive background includes leadership roles at Ameriprise Financial, Prudential Financial, and MetLife.

Read article

Laptop showing the Financial Planning article titled Adopting a growth mindset to build resilience and maintain business continuity

David Karr’s Q&A with Financial Planning on Business Continuity

January 27, 2025

Chairman of Equitable Advisors, David Karr, discusses the dual challenges financial advisors face: the need for growth and limited time. In a Q&A with Financial Planning, he highlights business continuity, adapting to client needs, succession planning, and essential skills for advisors to ensure sustainable growth and relevance.

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laptop screen showing the Barron's article titled "Working for yourself, not by yourself"

Two distinguished advisors launch a new podcast with Barron's

January 13, 2025

Sarah Ogle and Todd Johnson discuss the evolving financial advisory landscape, focusing on technology-driven opportunities and supportive environments at Equitable Advisors. They emphasize the importance of peer-to-peer mentorship, the growth and need for women in financial services, and the right tools and resources in building successful practices to better serve their clients.

Listen here

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Our diversity is what makes us Equitable Advisors

We believe in the value of individual viewpoints, experiences, and cultures. We take pride in who we are and what we do, treating everyone with respect and dignity. Building a diverse, inclusive culture is an ongoing journey, and we’re deeply committed to consistently evolving.

Equitable is the brand name of the retirement and protection subsidiaries of Equitable Holdings, Inc., including Equitable Financial Life Insurance Company (NY, NY) and Equitable Financial Life Insurance Company of America, (Equitable America), an AZ stock company.   Equitable Advisors is the brand name of Equitable Advisors, LLC (member FINRA, SIPC) (Equitable Financial Advisors in MI and TN).  Financial Professionals are contracted with Equitable Advisors, LLC (Equitable Financial Advisors in MI and TN) and Equitable Network, LLC (Equitable Network Insurance Agency of California, LLC; Equitable Network Insurance Agency of Utah, LLC; Equitable Network of Puerto Rico, Inc.)  Equal opportunity Employer – M/F/D/V.  “Advisor” is used generally to describe insurance/annuity and investment sales and advisory professionals who may hold varied licensing as insurance agents, registered representatives of broker-dealers, and investment advisory representatives (IAR) of registered investment advisors, respectively.
GE-7026942.3 (02/2025) (Exp. 02/2029)