Do your clients’ life policies still meet their needs?

Determine whether to adjust your clients’ policies, based on a review of the initial purpose for the coverage, product features and performance, and personal or insurance carrier health changes.

How does this strategy work?

You can use Equitable’s PPH Exam (Policy, Purpose, Health Exam) to determine whether your clients’ life insurance should be adjusted (or if there are other opportunities for coverage), based on a review of: (1) the initial purpose of the coverage; (2) product features and performance; and (3) personal or insurance company health changes.

Focus on the purpose

Since priorities shift, time horizons move, and personal financial situations change, reviewing the purpose of a life insurance policy may uncover opportunities.  Here’s an example:

Case study of Adam and Sarah

Focus on the product

Life insurance policies may not always perform as projected, or the need for a particular kind of policy may change over time.  Here’s an example:

Case study of a woman name Maya

Focus on health

Reviewing your clients’ health and identifying whether the insurance company has updated their risk assessment for certain medical conditions can yield valuable information.  Here’s an example:

Case study of a man name Bobby

Client materials

Financial professional materials

Life insurance products are issued by either AXA Equitable Life Insurance Company (New York, NY) or MONY life insurance Company of America (MLOA) , an Arizona stock corporation with its main administration office in Jersey City, NJ 07030 and are co distributed by AXA Network, LLC AXA Network Insurance Agency of California in CA; AXA Network Insurance Agency of Utah in UT; AXA Network of Puerto Rico, Inc. in PR), and AXA Distributors, LLC, 1290 Avenue of the Americas, New York, NY 10104. When sold by New York based (i.e. domiciled) financial professionals life insurance products are issued by AXA Equitable Life Insurance Company (New York, NY).
IU-2976823 (03/2020) (Exp. 09/2020)

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For more information about selling Equitable life insurance products, please contact our Sales Support Desk at (877) 659-6873.