Do your clients’ life policies still meet their needs?

Determine whether to adjust your clients’ policies, based on a review of the initial purpose for the coverage, product features and performance, and personal or insurance carrier health changes.

How does this strategy work?

You can use Equitable’s PPH Exam (Policy, Purpose, Health Exam) to determine whether your clients’ life insurance should be adjusted (or if there are other opportunities for coverage), based on a review of: (1) the initial purpose of the coverage; (2) product features and performance; and (3) personal or insurance company health changes.

Focus on the purpose

Since priorities shift, time horizons move, and personal financial situations change, reviewing the purpose of a life insurance policy may uncover opportunities.  Here’s an example:

Profile: Meet Adam and Sarah

Focus on the product

Life insurance policies may not always perform as projected, or the need for a particular kind of policy may change over time.  Here’s an example:

Profile: Meet Bobby

Focus on health

Reviewing your clients’ health and identifying whether the insurance company has updated their risk assessment for certain medical conditions can yield valuable information.  Here’s an example:

Profile: Meet Maya

Client materials

Financial professional materials

Life insurance products are issued by Equitable Financial Life Insurance Company (New York, NY) or Equitable Financial Life Insurance Company of America (Equitable America), an Arizona stock corporation with its main administration office in Jersey City, NY and are co-distributed by Equitable Network, LLC (Equitable Network Insurance Agency of California in CA; Equitable Network Insurance Agency of Utah in UT; Equitable Network of Puerto Rico, Inc. in PR),  and Equitable Distributors, LLC. Variable Products are co-distributed by Equitable Advisors, LLC (Member FINRA, SIPC) and Equitable Distributors, LLC. When sold by New York based (i.e. domiciled) financial professionals life insurance products are issued by Equitable Financial Life Insurance Company (New York, NY).
IU-2976823 (03/2020) (Exp. 09/2020)