Equitable Advantage Maxsm

Simple ideas can lead to big advantages

Many creations that changed the way we live and work were sparked by a simple idea. Your clients may have big plans for their future. Help them achieve those plans with Equitable Advantage Maxsm — a financial product that can use asset location to take control of taxes, provide a seamless process and experience and deliver an income tax-free death benefit.

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Your client’s retirement shouldn’t be taxing

Building equity for retirement is important. When doing this, the accounts used can either be taxable, tax-deferred or tax-free. Equitable Advantage Maxsm can be that third category — tax-free. By using an asset location strategy with Equitable Advantage Maxsm, you can help your clients have more control over their taxes when it’s needed most.

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Retirement made simple with Equitable Advantage Maxsm

Potential tax-free strategy
Your clients can help keep their tax bracket down by integrating tax-free income from cash value life insurance into the mix.
Deliberately simple
Allowing for ease in designing, implementing, and managing a client’s strategy.
Efficient experience from beginning to end
No labs or exams, optimized illustrations and a streamlined eApp platform — shorten the entire experience to just 48 hours.

Simply getting the most out of retirement

David McKnight

Best-selling author of The Power of Zero and an expert on financial and tax-planning strategies, David McKnight offers guidance on safeguarding assets from the threat of higher taxes in retirement. Written exclusively for Equitable, this thought leadership paper outlines the importance of tax diversification strategies to make the most of retirement income.

Managing your tax bracket
Learn how to help clients safeguard against changes in tax rates.
Client brochure

With Equitable Advantage Maxsm, it takes just 48 hours to put a plan in place for potential tax-free income in retirement.

Asset location
Educate clients about the placement of assets in taxable, tax-deferred and tax-free accounts with the goal of minimizing taxes.

For more information on Equitable Advantage Maxsm contact your Equitable representative.

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Equitable Advantage Maxsm is an Equitable Advantagesm policy with a select underwriting class. Equitable Advantage Maxsm allows potential insureds to qualify for a select underwriting class without labs, exams or attending physician statement (APS). Traditional underwriting that may require additional items or information, such as labs, exams or APS is also available, which may result in a better or worse underwriting class.

Equitable Advantage Maxsm may not be available in all jurisdictions. Some states may vary the terms and conditions.

Equitable Advantagesm, a flexible premium variable life insurance policy, is issued in New York and Puerto Rico by Equitable Financial Life Insurance Company (Equitable Financial), NY, NY 10104; and in all other jurisdictions by affiliate Equitable Financial Life Insurance Company of America (Equitable America), an Arizona stock corporation, with main administrative office in Jersey City, NJ. Equitable America is not licensed to conduct business in NY and PR. Co-distributed by affiliates Equitable Advisors, LLC (member FINRA, SIPC) (Equitable Financial Advisors in MI & TN) and Equitable Distributors, LLC, both located at 1290 Avenue of the Americas, NY, NY 10104. Equitable Financial, Equitable America, Equitable Advisors, LLC and Equitable Distributors, LLC are direct and indirect subsidiaries of Equitable Holdings, Inc. and do not provide tax or legal advice. Certain types of policies, features and benefits may not be available in all jurisdictions or may be different. This policy has limitations. For costs and more complete details of coverage, refer to the product specifications.

A life insurance policy is backed solely by the claims-paying ability of the issuing life insurance company. It is not backed by the broker/dealer or insurance agency through which the life insurance policy is purchased or by any affiliates of those entities, and none makes any representations or guarantees regarding the claims-paying ability of the issuing life insurance company. 

Equitable Advantagesm is sold by prospectus only that contains complete information on investment objective, fees, charges and expenses. Be sure your client reads the prospectus carefully before investment of sending money. Click here for a copy of the current prospectus.

References to Equitable in this brochure represent both Equitable Financial Life Insurance Company and Equitable Financial Life Insurance Company of America, which are affiliated companies. Overall, Equitable is the brand name of the retirement and protection subsidiaries of Equitable Holdings, Inc., including Equitable Financial Life Insurance Company (NY, NY); Equitable Financial Life Insurance Company of America, an AZ stock company with main administrative headquarters in Jersey City, NJ; and Equitable Distributors, LLC. Equitable Advisors is the brand name of Equitable Advisors, LLC (member FINRA, SIPC) (Equitable Financial Advisors in MI & TN). The obligations of Equitable Financial and Equitable America are backed solely by their claims-paying abilities.

GE-3724734  (09/2021) (Exp. 09/2023)