New VUL with options for guaranteed lifetime protection, LTC and more

Take control of taxes

Help your clients plan today for the tax-efficiency they want tomorrow. Design a strategy with the goal of minimizing taxes in retirement.

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Long-term care protection

A sound financial strategy should incorporate components that reduce the need for clients to tap into their retirement assets to pay for unexpected long-term care expenses.

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Wealth transfer
Many clients want to enjoy retirement, but also want to leave an inheritance to be remembered. Using a tax efficient strategy can maximize the amount their heirs receive.Learn more

Protection is just the beginning

When your clients hear the words “life insurance” they probably think term life insurance. But permanent life policies offer ways to protect families, and accumulate tax-deferred cash value over time, potentially helping minimize taxes. Use this video to help your clients understand.

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Using life insurance to help preserve income in retirement
Market performance in the earliest years can make or break a client's long-term retirement. But, with cash value life insurance, clients can take available withdrawals during down-market years to help preserve their assets.Learn more
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Unconventional thinking
Discover how Equitable is taking a new way of thinking about life insurance, with a laser focus on adding value, investment leadership, and products and benefits to help you stay ahead.

Get the Advanced Market resources you need

Meet our Advanced Markets team

Committed to working alongside you, our team of industry-leading attorneys and case design specialists provide custom advice, actionable strategies, and proven results to help meet your needs and those of your clients.

Working with us

We go out of our way to deserve your business

When you work with us, you’ll discover that we offer extra assistance when you have new business to submit, and our underwriting department provides quick turnaround times, a smooth path to competitive offers, and the proactive communication you need to stay on top of your cases.

Learn about our new business team  See how our underwriting approach is unique

Sales Concept Finder

Discover targeted strategies for clients and improve your sales methods with our concepts.

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Please be advised this webpage is not intended as legal or tax advice. Accordingly, any tax information provided is not intended or written to be used, and cannot be used, by any taxpayer for the purpose of avoiding penalties that may be imposed on the taxpayer. The tax information was written to support the promotion or marketing of the transaction(s) or matter(s) addressed, and clients should seek advice based on their particular circumstances from an independent tax advisor. Neither Equitable Financial, Equitable America or its affiliates provide legal or tax advice.

Life insurance is issued by Equitable Financial Life Insurance Company (Equitable Financial), New York, NY 10105; or by Equitable Financial Life Insurance Company of America (Equitable America), an Arizona Stock Corporation. Equitable America is not licensed to conduct business in New York.) It is distributed by Equitable Network, (Equitable Network Insurance Agency of California in CA; Equitable Network Insurance Agency of Utah in UT; Equitable Network of Puerto Rico, Inc. in PR), LLC and Equitable Distributors, LLC. When sold by New York state-based (i.e., domiciled) Equitable Advisors Financial Professionals, life insurance is issued by Equitable Financial Life Insurance Company (New York, NY).

Variable life insurance products are co-distributed by Equitable Advisors, LLC (member FINRA, SIPC) (Equitable Financial Advisors in MI and TN) and Equitable Distributors, LLC. 1345 Avenue of the Americas, New York, NY 10105.


For Financial Professional use Only/Not for Distribution to the public

GE-5967625.1 (09/2023) (Exp. 09/2025)