Life Insurance Awareness Month (LIAM)

September is Life Insurance Awareness Month – a perfect time to have a conversation with your clients about the living benefits of permanent life insurance. As your clients think about their future, consider talking with them about adding life insurance to their financial plan to help them live more for today, keep more of the money they earn and build more over time. Use the materials below to start powerful and moving conversations with clients.

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New data shows that self-reported life insurance ownership rose from 50 percent in 2022 to 52 percent today.1

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Among life insurance owners, 21 percent say they do not have enough coverage.1

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Life insurance is critical as 4 in 10 households say they'd face financial hardship within six months if the primary wage-earner died.

Helping clients protect what matters

When clients hear the words “life insurance” they probably think term life insurance. But permanent life policies offer ways to help protect families, and have the potential to accumulate tax-deferred cash value over time*. Equitable has the resources you need to educate and inform clients about the benefits of permanent life insurance. 

Let's build a plan, together

Equitable and Life Happens have compiled relevant and powerful life insurance content for Life Insurance Awareness Month (LIAM) in September to address these top-of-mind topics. Leverage the tools below to:

  1. Start conversations with your clients
  2. Bring attention to the importance of life insurance
  3. Help clients face their futures with confidence

Contact our sales team to learn how we can help.

Loans and withdrawals reduce the policy's cash value and death benefit and may increase the chance a policy may lapse. The client may need to pay higher premiums in later years to keep the policy from lapsing.

Life insurance products are issued by Equitable Financial Life Insurance Company (New York, NY) or Equitable Financial Life Insurance Company of America, an Arizona Stock Corporation and co-distributed by affiliates Equitable Network, LLC (Equitable Network Insurance Agency of California in CA; Equitable Network Insurance Agency of Utah in UT; Equitable Network of Puerto Rico, Inc. in PR) and Equitable Distributors, LLC., New York, NY.

Equitable is the brand name of the retirement and protection subsidiaries of Equitable Holdings, Inc., including Equitable Financial Life Insurance Company (NY, NY), Equitable Financial Life Insurance Company of America, an AZ stock company and Equitable Distributors, LLC. Equitable Advisors is the brand name of Equitable Advisors, LLC (member FINRA, SIPC) (Equitable Financial Advisors in MI and TN), and Equitable Distributors, LLC.

The obligations of Equitable Financial Life Insurance Company and Equitable Financial Life Insurance Company of America are backed solely by their claims paying ability.


© 2023 Equitable Holdings, Inc. All rights reserved.

IU-5805570.1 (07/2023) (Exp. 07/2025)