You are a resource for the life of your SBO clients’ businesses. From the early stages of starting up, through periods of growth and key decision points, owners rely on your advice to help them make informed choices and avoid costly missteps.
Interestingly, a recent study shows that newer businesses and younger owners are more likely to value financial advice. Millennial business owners are twice as likely to seek out a financial professional compared to Gen X and Baby Boomers. Similarly, businesses in the early growth stage—operating for two to five years—are 50% more likely to engage with financial professionals than those in operation for 20 years or more.
This highlights a generational shift toward proactive planning. You can appeal to your younger SBO clients with advice and planning at the start-up stage. And for more established owners, your role remains just as critical—particularly when aligning retirement goals with long-term business and succession planning.
Get more insights from the Advantage of Advice study.
- Hal S., SCORE Mentor, Finance
Equitable is the brand name of the retirement and protection subsidiaries of Equitable Holdings, Inc., including Equitable Financial Life Insurance Company (Equitable Financial) (NY, NY), Equitable Financial Life Insurance Company of America (Equitable America), an AZ stock company with an administrative office located in Charlotte, NC, and Equitable Distributors, LLC. Equitable Advisors is the brand name of Equitable Advisors, LLC (member FINRA, SIPC) (Equitable Financial Advisors in MI and TN).
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GE- 8806397.2 (05/2026) (Exp. 05/2030)