You can help your SBO clients ensure business continuity

A common pitfall I see in mentoring business owners is the tendency to spend all their time working in the business rather than on the business. Many feel they lack the time—or the financial flexibility—to invest in staff or outside expertise. Without a formal business background, they often struggle to step back, prioritize, and plan ahead.

This is where you come in as a trusted financial professional. While 63% of small business owners seek retirement planning advice, one in three has no plan for business continuity. Simply put, many owners do not know what they do not know.

Your ability to listen, ask the right questions, and align plans with owners’ goals is critical. You can help them proactively plan for the long term—supporting both business growth and personal wealth—while also preparing for the unexpected. With the right guidance, owners can feel confident knowing they are protected and prepared for whatever comes next.

Get more insights from the Advantage of Advice study

-          Frank L., SCORE Mentor, Finance

Equitable | Score

Equitable is the brand name of the retirement and protection subsidiaries of Equitable Holdings, Inc., including Equitable Financial Life Insurance Company (Equitable Financial) (NY, NY), Equitable Financial Life Insurance Company of America (Equitable America), an AZ stock company with an administrative office located in Charlotte, NC, and Equitable Distributors, LLC.  Equitable Advisors is the brand name of Equitable Advisors, LLC (member FINRA, SIPC) (Equitable Financial Advisors in MI and TN).

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