Farmers Insurance

We are pleased to expand our Farmers' distribution agreement with the addition of Structured Capital Strategies® Premier. Find all the materials you'll need for each product line.

Resources to help you educate yourself, your prospects and clients

With next-generation products and industry-leading insights, Equitable is committed to helping you meet your clients’ needs at every stage of life – with strategies for today and tomorrow.

We thank you for your continued collaboration!

Individual retirement    Group retirement   Life insurance

Reference materials

 

Sales Support

Equitable Annuity Sales Desk: (888) 517-9900

Find your wholesaler

Below you'll find all the materials you need to get started with our Retirement Gateway. ®For additional information, visit www.equitable.com.

Reference materials

Sales Support

Equitable 401(k) Sales Desk: (866) 401-3030, Option 1

Find your wholesaler

We're excited about the new distribution agreement with Farmers Financial Solutions! Below you'll find all the materials you need to get started with our EQUI-VEST® variable annuity.  For additional information, visit equitable.com.

Reference materials

Facts about a 403(b) plan 
Explains basic features and benefits of a 403(b) plan; A non-product specific brochure that helps address several FAQs & items to consider about 403(b) plans.

EQUI-VEST® Investment options
Lists investment options in order of risk from conservative to more aggressive.
 
EQUI-VEST® Product & Services guide
For financial professional use only; provides an overview of the features and benefits of the EQUI-VEST® Series 201 variable annuity product.

 

Sales Support

Equitable EQUI-VEST® Sales Desk: (866) 401-3030, Option 3

Find your wholesaler 

We're excited about the new distribution agreement with Farmers Financial Solutions! Below you'll find all the materials you need to get started with our Retirement Gateway® for 457(b) plans. For additional information, visit www.equitable.com.

Reference materials

 

Sales Support

Equitable 457(b) Sales Desk: (866) 401-3030, Option 6

As of February 1, 2024, Farmers has entered an exclusive selling agreement with Equitable, and now agency owners have access to Equitable’s entire Variable Universal Life product suite.

Getting started: 
Helpful resources:

VUL Incentive Life Protectsm

VUL Incentive Life Protectsm offers options for guaranteed lifetime protection, comprehensive long-term care and market volatility management.

Market Stabilizer Option® II1

With all of our single life VULs, clients have access to a new way to manage market volatility.

Long-Term Care Services® Rider

Equitable is a leading authority on life insurance with a long-term care rider, offering one of the most comprehensive riders available for your clients' needs.

VUL Survivorship

For couples who want to leave a legacy and invest for potential growth.

 

Sales Support

Farmers-dedicated Equitable Life Insurance Sales Desk: (877) 204-3609, Option 1

 

1The Market Stabilizer Option® II is available with new issues of VUL Optimizer®, VUL Optimizer® Max, COIL Institutional Seriessm, VUL Legacy®, Equitable Advantagesm and Equitable Advantage Maxsm policies, subject to state approvals. 

VUL Optimizer®

Maximize accumulation and tax-free income with death benefit protection.

Market Stabilizer Option® II1

With all of our single life VULs, clients have access to a new way to manage market volatility.

Long-Term Care Services® Rider

Equitable is a leading authority on life insurance with a long-term care rider, offering one of the most comprehensive riders available for your clients' needs.

COIL Institutional Seriessm

For corporations and businesses who want a strategy that offers the opportunity for growth.

  • COIL Institutional Seriessm webpage
  • COIL Institutional Seriessm Fact card
  • COIL Institutional Seriessm Role in Executive Benefit Planning Sales Concept
  • COIL Institutional Seriessm  Investment Options flyer

Market Stabilizer Option® II1

With all of our single life VULs, clients have access to a new way to manage market volatility.

Sales Support

Farmers-dedicated Equitable Life Insurance Sales Desk: (877) 204-3609, Option 1

1The Market Stabilizer Option® II is available with new issues of VUL Optimizer®, VUL Optimizer® Max, COIL Institutional Seriessm, VUL Legacy®, Equitable Advantagesm and Equitable Advantage Maxsm policies, subject to state approvals. 

VUL strategies for accumulation and potential tax-free retirement income.

 

Sales Support

Farmers-dedicated Equitable Life Insurance Sales Desk: (877) 204-3609, Option 1

1The Market Stabilizer Option® II is available with new issues of VUL Optimizer®, VUL Optimizer® Max, COIL Institutional Seriessm, VUL Legacy®, Equitable Advantagesm and Equitable Advantage Maxsm policies, subject to state approvals. 

Variable annuities and variable life insurance products are sold by prospectus only, which contains more complete information about the contract, including risks, charges, expenses and investment objectives. The client should review the prospectus carefully before sending any money. The client should contact a financial professional or visit the product pages listed above for the current prospectus. Equitable Financial and Equitable America, their distributors and their respective representatives do not provide tax, accounting or legal advice.

Structured Capital Strategies®, Structured Capital Strategies PLUS®, Investment Edge®, Retirement Cornerstone®, Retirement Gateway®, EQUI-VEST®, VUL Optimizer® and Market Stabilizer Option® II are registered service marks of Equitable Financial Life Insurance Company, NY, NY 10105.

VUL Incentive Life Protectsm, COIL Institutional Seriessm and Long-Term Care Servicessm Rider are service marks of Equitable Financial Life Insurance Company, NY, NY 10105.

The Long-Term Care Servicessm Rider is available for an additional charge and does have restrictions and limitations. A client may qualify for the insurance but not the rider. It is paid as an acceleration of the death benefit.

Amounts allocated to the MSO II are subject to fluctuation in value including the possible loss of principal invested, there is an additional charge for MSO II.

Life insurance is issued by Equitable Financial Life Insurance Company (Equitable Financial), NY, NY 10105; or by Equitable Financial Life Insurance Company of America (Equitable America), an Arizona stock corporation with an administrative office located in Charlotte, NC. Equitable America is not licensed to conduct business in New York.

The Retirement Gateway® variable annuity is issued by Equitable Financial Life Insurance Company (Equitable Financial) (NY, NY) and distributed by Equitable Distributors, LLC. The obligations of Equitable Financial Life Insurance Company are backed solely by its own claims-paying ability.

When distributed outside of New York state by Equitable Advisors, LLC (member FINRA, SIPC) (Equitable Financial Advisors in MI & TN) through Equitable Advisors Financial Professionals who do not have an office in New York state, Structured Capital Strategies® Income, Structured Capital Strategies® Premier, Structured Capital Strategies PLUS®, Investment Edge®, Retirement Cornerstone® and EQUI-VEST® are issued by Equitable Financial Life Insurance Company of America (Equitable America), an AZ stock company with an administrative office located in Charlotte, NC. When offered by Equitable Advisors Financial Professionals who do have an office in New York state or when distributed by Equitable Distributors, LLC through financial professionals of unaffiliated broker/dealers, Structured Capital Strategies® Income, Structured Capital Strategies® Premier, Structured Capital Strategies PLUS®, Investment Edge®, Retirement Cornerstone® and EQUI-VEST® are issued by Equitable Financial Life Insurance Company (Equitable Financial) (NY, NY). The obligations of Equitable Financial Life Insurance Company and Equitable Financial Life Insurance Company of America are backed solely by their own claims-paying abilities.

GE-6580487.2 (09/2025) (Exp. 04/2026)