You can help your SBO clients create and preserve their legacy

For small business owners the line between personal and business is blurry if not invisible. Owners start a business with many dreams and aspirations – helping their communities, creating jobs, supporting their families. Unfortunately, most owners do not have the time – or experience – to think through long-term financial planning.

As a financial professional, you can be an asset for the two-thirds of small business owners who know they need guidance on building a financial plan. And particularly for the 1/3 of business owners who say, “what plan?”

You can appeal to the goals that matter most to owners:

• Continuity of business: 1 in 3 owners surveyed say they have no plan for business continuity. Helping them plan years in advance ensures that they are more likely to get the outcome they desire.
• Safeguards against catastrophe: No one wants to think of the unthinkable – a natural disaster, a cyber-attack, a health crisis for the owner. As a trusted advisor you can help the owner feel confident and prepared with contingency plans or even insurance products where needed.

Get more insights from the Advantage of Advice study. 

-          Carolyn K., SCORE Mentor, Finance