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As part of a companywide initiative, we have been taking steps to move most of our book of business out of our New York-domiciled entity, Equitable Financial Life Insurance Company (“Equitable Financial”), to remain competitive with peers that issue their non-New York business from non-New York entities. We have already begun to issue most of our new business out of our Arizona domiciled company, Equitable Financial Life Insurance Company of America.
Novating a portion of our inforce annuity contracts from Equitable Financial, to other non-New York legal entities represents the next phase of this restructuring initiative. The novation transaction seeks to replace Equitable Financial as the insurer of an inforce annuity contract with the consent of the contract owner, where applicable. Contracts in scope will be novated to one of the following entities: Equitable Financial Life Insurance Company of America (“Equitable America” or EFLOA), Equitable Financial Life and Annuity Company (“Equitable Colorado” or EFLA), or Venerable Insurance and Annuity Company (“VIAC”). Click here to learn more about these companies. By novating, we seek to enhance our financial flexibility while maintaining our balance sheet strength and stability, which will enable us to enhance the attractiveness of our offerings, extend our track record of driving innovation in the industry, and ultimately deliver greater value to you and your clients.
After the transaction, the receiving insurance entity will become the issuer and insurer of the contract and will assume all the rights, obligations, and liabilities under the terms of the contract. There will be no changes to the products as of the novation date and all features and benefits applicable to the respective contracts will operate in accordance with the terms of the contracts.
| Milestones | Target Dates |
|---|---|
| First client mailings time-period | July 2024 – August 2025 (subject to state approval) |
| Subsequent client mailings time-period | Varies by state beginning late 2024 |
| Novation | Target dates and entities | ||
|---|---|---|---|
| VIAC | Equitable Colorado | Equitable America | |
| First wave | Q1 2025 | N/A | Q2 2025 |
| Second wave | Q1 2026 | Q2 2026 | N/A |
| Third wave | Q1 2027 | Q2 2027 | Q4 2027 |
Click each of the links below to see samples of the documents that were sent to clients starting July 2024. Please note, there may be minor variations of these documents by state or jurisdiction. Each of the letters and forms we send to your clients are linked within your book of business report on www.equitable.com. To view a copy of the letters and forms your clients received (once mailed), navigate to My Business > Book of Business > Novation and search by contract number. You will be able to view your clients’ scheduled mailings, response deadlines, transfer status and scheduled transfer date. This information is updated periodically as client responses are received. If you are not registered for access on www.equitable.com, on the login page, click ‘Register Now’ and you’ll be asked to confirm your identity via client contract numbers.
VIAC
VIAC Opt-in 1st Notice Sample Package
VIAC Opt-out 1st Notice Sample Package
VIAC: Accumulator 8.1 Exchange Offer Supplement
VIAC: Accumulator 07 Exchange Offer Supplement
VIAC: Accumulator 06 Exchange Offer Supplement
VIAC: Accumulator 06 Sample Initial Summary Prospectus (ISP)
VIAC: Accumulator 07 Sample Initial Summary Prospectus (ISP)
VIAC: Accumulator 8.1 Sample Initial Summary Prospectus (ISP)
VIAC: Sample Confirmation Notice from Equitable Financial (for contracts transferred to VIAC)
EFLOA
IR EFLOA Opt-out 1st Notice Sample Package
IR EFLOA Opt-in 1st Notice Sample Package
IR EFLOA Automatic Consent Sample Package
Exchange Offer Supplement (All Products) - EFLOA
IR EFLOA: Sample Confirmation Notice from Equitable Financial (for contracts transferred to EFLOA)
GR EFLOA Opt-In First Notice Sample
GR EFLOA Opt-Out First Notice Sample- Employer Sponsored Plan
GR EFLOA Opt-Out First Notice Sample
GR EFLOA Automatic Notice Sample
GR EFLOA: Sample Confirmation Notice from Equitable Financial (for contracts transferred to EFLOA)
EFLA
Novation means replacing one of the parties in a two-way agreement (like an annuity contract) with another party. In our case, Equitable Financial Life Insurance Company (Equitable Financial) will be replaced as the insurer in the contract between Equitable Financial and the contract owner. With the consent of the contract owner where applicable, the replacement company will become the insurer of the contract and will assume all the rights, obligations, and liabilities under the terms of the contract.
As part of a companywide initiative, we have been taking steps to move most of our book of business out of our New York-domiciled entity to remain competitive with peers that issue their non-New York business from non-New York entities. The first phase was to begin issuing most of our new business out of our Arizona domiciled company. Novation represents the next phase of this restructuring initiative and will align our corporate structure further with the rest of the industry. In doing so, we seek to improve our financial flexibility while maintaining our balance sheet strength and stability, which will enable us to enhance the attractiveness of our offerings, extend our track record of driving innovation in the industry, and ultimately deliver greater value to you and your clients.
Depending on the block of inforce contracts (as detailed below), Equitable Financial will be replaced by:
The following products issued on or before September 30, 2022 (except as noted below), out of Equitable Financial (excluding New York issued and resident contracts, Virgin Islands resident contracts, externally reinsured contracts, contracts with non-US mailing addresses, annuitized contracts, and some additional exceptions):
Accumulator®: Series 02, 04, 06, 07, 7.5, 8.1, 8.2 and 09 variable annuity contracts
Accumulator®: Series 06, 07, and 8.1 contracts reinsured by Venerable
Based on the jurisdiction and the replacement insurance entity, there will be three different client consent requirements. Only one of the options below will apply to a contract:
The state consent chart provides you with greater details on the applicable consent requirement for each jurisdiction based on the replacement insurance entity.
For offers requiring either Opt-in consent or Opt-out consent, at least 2 notices may be sent to the client with the response deadline ranging from 3 months to up to 30 months, depending on the state requirements, which are detailed in the chart referenced above.
An owner with multiple Equitable Financial products will be mailed a package for each contract.
Our planned implementation is outlined below. Please note that the dates represent current estimates, are subject to change, and are contingent on receipt of required regulatory approvals:
| Novation | Anticipated target dates and entities | ||
| VIAC | Equitable Colorado | Equitable America | |
| First wave | Q1 2025 | N/A | Q2 2025 |
| Second wave | Q1 2026 | Q2 2026 | N/A |
| Third wave | Q1 2027 | Q2 2027 | Q4 2027 |
| Package content | Description / Variations |
| 1. Mailing cover page | Itemizes the contents of the package |
| 2. Notice of transfer letter | Regulatory approved notice of the novation. Variations are as follows: - Opt-in (affirmative) consent (first and second mailing variations) - Opt-out (negative) consent (first and second mailing variations) - Automatic/no consent (EFLOA only; only one mailing) |
| 3. Consent response form | Regulatory approved form to be included with opt-in/opt-out consent packages; varies for each receiving company |
| 4. Financial Strength Ratings for Equitable Financial and the receiving company | Varies for each receiving company |
| 5. Management’s Discussion and Analysis (Annual Statement Supplement) for Equitable Financial | Only if required by a state; For states without this requirement, the document is available upon request. |
| 6. Management’s Discussion and Analysis (Annual Statement Supplement) for the respective receiving entities | Only if required by a state; For states without this requirement, the document is available upon request. |
| 7. Balance sheets for Equitable Financial | At least the most recent 2 year-ends and the latest quarter-end. |
| 8. Balance sheets for the respective receiving entities | At least the most recent 2 year-ends and the latest quarter-end. |
| 9. Exchange offer Prospectus supplement | Varies for each receiving company; may not be included in the second mailing. |
| 10. Initial Summary Prospectus (ISP) or Statutory Prospectus (as applicable) issued by the receiving company | Product specific; may not be included in the second mailing. Equitable America and Equitable Colorado are co-branded with Equitable Financial. |
| 11. Postage-Paid, preaddressed business reply envelope | Included with opt-in/opt-out consent packages. |
Please find sample documents linked at the top of the page.
To find out the specific reason why a contract is no longer eligible, the client can call our customer service center at (855) 433-4015 for novation to Equitable America and Equitable Colorado or (855) 433-4025 for novation to VIAC.
Clients may access a dedicated microsite at www.equitable.com/novation where they can access FAQs and additional information is available.
There are two dedicated toll-free numbers with customer service representatives available to address client inquiries regarding the novation transaction and ensure a seamless transition:
If a client contacts you that they never received a package, and their address on file is correct (i.e., not a bad address) below are actions to assist. Note: Due to the complexity of the transfer offer package, replacement packages cannot be sent.
These consent requirements are based on Equitable’s interpretation of the respective state regulations and may change subject to regulatory approvals. (Applies to Contract Issue State except as noted)
IU-6584886.2(07/25)
1 Digital solutions are at the cornerstone of Venerable’s service strategy, allowing for an enriched experience and prompt service response times for distributors and customers. An easy-to-use web-portal allows for book of business and account management, including use of pre-populated forms and a variety of other financial and non-financial transactions. This dynamic portal is coupled with a robust notification process that can be customized to individual needs. Venerable’s service teams are also equipped with knowledge management tools that provide quick access to customer and distributor account details, allowing for more effective interactions.
Equitable is the brand name of the retirement and protection subsidiaries of Equitable Holdings, Inc., including Equitable Financial Life Insurance Company (Equitable Financial) (NY, NY), Equitable Financial Life and Annuity Company (Equitable Colorado) (Charlotte, NC) (Equitable Financial Life Insurance and Annuity Company in CA) and Equitable Financial Life Insurance Company of America (Equitable America), an AZ stock company with an administrative office in Charlotte, NC; and Equitable Distributors, LLC. Venerable Insurance and Annuity Company (“VIAC”) is not a subsidiary of Equitable Holdings, Inc. or an affiliate of Equitable Financial or any of its affiliated companies.
GE-8220702.1 (07/2025) (Exp. 07/2029)