Equitable Novation Overview

As part of a companywide initiative, we have been taking steps to move most of our book of business out of our New York-domiciled entity, Equitable Financial Life Insurance Company (“Equitable Financial”), to remain competitive with peers that issue their non-New York business from non-New York entities. We have already begun to issue most of our new business out of our Arizona domiciled company, Equitable Financial Life Insurance Company of America.

Novating a portion of our inforce annuity contracts and life insurance policies from Equitable Financial, to other non-New York legal entities represents the next phase of this restructuring initiative. The novation transaction seeks to replace Equitable Financial as the insurer of an inforce annuity contract or life insurance policy with the consent of the contract/policy owner, where applicable. Contracts in scope will be novated to one of the following entities: Equitable Financial Life Insurance Company of America (“Equitable America” or EFLOA), Equitable Financial Life and Annuity Company (“Equitable Colorado” or EFLA), or Venerable Insurance and Annuity Company (“VIAC”). Click here to learn more about these companies. By novating, we seek to enhance our financial flexibility while maintaining our balance sheet strength and stability, which will enable us to enhance the attractiveness of our offerings, extend our track record of driving innovation in the industry, and ultimately deliver greater value to you and your clients.

After the transaction, the receiving insurance entity will become the issuer and insurer of the contract/policy and will assume all the rights, obligations, and liabilities under the terms of the contract/policy. There will be no changes to the products as of the novation date and all features and benefits applicable to the respective contracts/policies will operate in accordance with the terms of the contracts/policies.

  • Click here to see the state consent chart that provides details on the applicable consent requirement for each jurisdiction based on the receiving insurance entity.
  • Our planned implementation is outlined below. Please note that the dates represent current estimates, are subject to change, and are contingent on receipt of required regulatory approvals:

Novant advisor table

  • Below, please find answers to questions you may have regarding the upcoming novation of certain Equitable annuity and life insurance policies. For any additional questions, you can send an email to novation-support@equitable.com.

Click each of the links below to see samples of the documents that will be sent to clients starting July 2024. Please note, there may be minor variations of these documents by state or jurisdiction. After mailings begin, each of the letters and forms we send to your clients will be linked within your book of business report on www.equitable.com. To view a copy of the letters and forms your clients received (once mailed), navigate to My Business > Book of Business > Novation and search by contract/policy number. You will be able to view your clients’ scheduled mailings, response deadlines, transfer status and scheduled transfer date. This information will be updated periodically as client responses are received. If you are not registered for access on www.equitable.com, on the login page, click ‘Register Now’ and you’ll be asked to confirm your identity via client contract/policy numbers.

Sample Documents 

VIAC Opt-in 1st Notice Sample Package v2

IR EFLOA Opt-out 1st Notice Sample Package

IR EFLA Opt-out 2nd Notice Sample Package

IR EFLOA Automatic Consent Sample Package

Exchange Offer Supplement (All Products) - EFLOA

Exchange Offer Supplement (All Products) - EFLA

VIAC Accumulator 8.1 Exchange Offer Supplement

VIAC Accumulator 07 Exchange Offer Supplement

VIAC Accumulator 06 Exchange Offer Supplement

GR EFLOA Opt-In First Notice Sample

GR EFLOA Opt-Out First Notice Sample- Employer Sponsored Plan

GR EFLOA Opt-Out First Notice Sample

GR EFLOA Automatic Notice Sample

Life EFLOA Automatic Notice Sample

Life EFLOA Opt-In First Notice Sample

Life EFLOA Opt-out First Notice Sample

Frequently Asked Questions (FAQs)

Background / Rationale

  • 1. What is a novation?
    Novation means replacing one of the parties in a two-way agreement (like an annuity contract or life insurance policy) with another party. In our case, Equitable Financial Life Insurance Company (Equitable Financial) will be replaced as the insurer in the contract/policy between Equitable Financial and the contract/policy owner. With the consent of the contract/policy owner where applicable, the replacement company will become the insurer of the contract/policy and will assume all the rights, obligations, and liabilities under the terms of the contract/policy.
  • 2. Why are we making this change?
    As part of a companywide initiative, we have been taking steps to move most of our book of business out of our New York-domiciled entity to remain competitive with peers that issue their non-New York business from non-New York entities. The first phase was to begin issuing most of our new business out of our Arizona domiciled company. Novation represents the next phase of this restructuring initiative and will align our corporate structure further with the rest of the industry. In doing so, we seek to improve our financial flexibility while maintaining our balance sheet strength and stability, which will enable us to enhance the attractiveness of our offerings, extend our track record of driving innovation in the industry, and ultimately deliver greater value to you and your clients.
  • 3. Which company will replace Equitable Financial as the insurer of a novated contract? 

    Depending on the block of inforce contracts/policies (as detailed below), Equitable Financial will be replaced by:

    • Equitable Financial Life Insurance Company of America (“Equitable America” or EFLOA): our insurance legal entity domiciled in Arizona and wholly-owned by Equitable Holdings, the parent company of Equitable Financial ; or
    • Equitable Financial Life and Annuity Company (“Equitable Colorado” or EFLA) : our insurance legal entity domiciled in Colorado and wholly-owned by Equitable Holdings; or
    • Venerable Insurance and Annuity Company (“VIAC”): an insurance legal entity domiciled in Iowa and wholly-owned by Venerable Holdings, the company with which we engaged in our $12bn reinsurance transaction in 2021. VIAC specializes in variable annuity inforce management and administration, and in addition to its own annuity block of business, it currently administers policies issued by other insurance entities. Equitable Holdings has a 9.1% equity stake in the parent company of Venerable Holdings and a seat on its Board of Directors.
  • 4. What contracts / products are impacted?

    Equitable America

    The following products issued on or before September 30, 2022 (except as noted below), out of Equitable Financial (excluding New York issued and resident contracts/policies, Virgin Islands resident contracts/policies, externally reinsured contracts, contracts with non-US mailing addresses, annuitized contracts, and some additional exceptions):

    Annuities

    • Retirement Cornerstone® (RC): All Series (excluding RC 15 Series E)
    • Structured Capital Strategies®(SCS): All Series
    • Investment Edge®: All Series (excluding the original product series launched in November 2013)
    • EQUI-VEST®: All Series/Markets (issued on or before January 31, 2023)
      • Excludes EQUI-VEST Vantage and EQUI-VEST Strategies Group plans

    Life insurance

    • Athena Universal Life: 2/3/4/5: All Series
    • Athena Indexed Universal Life: Series 151

    Equitable Colorado

    Accumulator®: Series 02, 04, 06, 07, 7.5, 8.1, 8.2 and 09 variable annuity contracts

    • Excluding Series 06, 07, and 8.1 contracts that are reinsured by Venerable.
    • Excluding New York, Virgin Islands and Puerto Rico issued and resident contracts, contracts with Fixed Maturity Options (FMOs), contracts with non-US mailing addresses, externally reinsured contracts, annuitized contracts, and some additional minor exceptions.

    VIAC

    Accumulator®: Series 06, 07, and 8.1 contracts reinsured by Venerable

    • Excluding Alaska and Puerto Rico issued contracts, New York issued and resident contracts, contracts with FMOs, and contracts with non-US mailing addresses.
    • Contracts that are annuitized beginning June 1, 2021, and later are included in the novation. Contracts annuitized prior to this date are not included in the novation.
  • 5. Does novation require consent of the contract/policy owner?

    Based on the jurisdiction and the replacement insurance entity, there will be three different client consent requirements. Only one of the options below will apply to a contract/policy:

    • Opt-in (Affirmative) Consent: clients in certain states will receive an offer letter and need to return the enclosed response form, accepting the offer. If the client does not respond, the contract/policy will not be transferred and will remain with Equitable Financial.
    • Opt-out (Negative) Consent: in other states, the client will receive an offer letter indicating that the contract/policy will be transferred by default, unless the client returns the enclosed response form rejecting the offer. If the client does not respond, the contract/policy will be transferred.
    • Automatic (No) Consent: for contracts being transferred to Equitable America in certain jurisdictions, the client will receive a notification letter indicating that the contract/policy will be transferred. There is no action the client can take. 

    The state consent chart provides you with greater details on the applicable consent requirement for each jurisdiction based on the replacement insurance entity.

    For offers requiring either Opt-in consent or Opt-out consent, at least 2 notices may be sent to the client with the response deadline ranging from 3 months to up to 30 months, depending on the state requirements, which are detailed in the chart referenced above.

    An owner with multiple Equitable Financial products will be mailed a package for each contract/policy. 

  • 6. When will the novation become effective?

    Our planned implementation is outlined below. Please note that the dates represent current estimates, are subject to change, and are contingent on receipt of required regulatory approvals:

     

     Novation    Anticipated target dates and entities  
       VIAC  Equitable Colorado Equitable America 
     First wave  Q1 2025  Q2 2025  Q2 2025
     Second wave  Q1 2026  N/A  N/A
     Third wave  Q1 2027  Q2 2027  Q2 2027

     

  • 7. Are product features changing in connection to novation?
    • No. All features and benefits applicable to the respective contracts/policies will continue to operate as stated per the terms of the contracts/policies.
  • 8. Will there be changes to the Contract/Policy?
    • Equitable America & Equitable Colorado: There will be no changes to the contract/policy forms as of the novation date and contract/policy numbers will remain unchanged. When a contract is novated, the contract/policy owner will receive a “Certificate of Assumption” that will append their annuity contract or life insurance policy as applicable. Contracts will not be re-issued.
    • VIAC: When contracts are novated to VIAC, VIAC will issue a Certificate of Assumption with a new contract number and VIAC will be the insurer without any changes to the features and benefits as of the novation date.
  • 9. Will there be new prospectuses?
    • An Exchange Offer Prospectus Supplement and either an Initial Summary Prospectus (ISP) or Statutory Prospectus (as applicable) will accompany the novation offer. 
      • The exchange offer prospectus supplement for Equitable Colorado references Accumulator 11, 13 and 13A. Please note that these product series are not included in the novation offer.
    • After a contract is novated to Equitable America or Equitable Colorado, contract owners will begin to receive inforce prospectuses that are co-branded to reflect all issuing companies.
    • After a contract is novated to VIAC, contract owners will begin to receive inforce prospectuses from VIAC.
  • 10. Are there filings with any regulatory agencies?
    • Yes; The transaction has been approved by the New York State Department of Financial Services and the insurance departments of Arizona, Colorado, and Iowa (the domiciliary states of Equitable America, Equitable Colorado and VIAC, respectively).
    • Nationwide filings for the respective novations to VIAC, Equitable America and Equitable Colorado are currently in progress with a substantial number of approvals received to date. 
    • The transaction has been filed with the Securities and Exchange Commission (SEC) for the variable annuity products.

Servicing

  • 11. How will an FP know which of his/her clients are affected?
    • Closer to the initial client mailing in July 2024, servicing FPs can log on to www.equitable.com and navigate to My Business > Book of Business > Novation for a detailed list of contracts he/she services that are in scope for novation.
    • The novation reports in the book of business will include information on which company the contract would novate to, clients’ scheduled mailings, response deadlines, transfer status and scheduled transfer date. This information will be updated periodically as client responses are received.
    • If an FP is not registered for access on www.equitable.com, on the login page, click ‘Register Now’ and he/she will be asked to confirm his/her identity using client contract/policy numbers.
  • 12. Will there be changes to service forms?
    • For contracts/policies novated to Equitable America and Equitable Colorado, service forms will be co-branded to reflect the appropriate insurance entity. 
    • For contracts novated to VIAC, new service forms from VIAC will be made available to financial professionals and clients. 
  • 13. Will Venerable novated contract information be available to clients on Equitable Client Portal?
    • No, a temporary redirecting message will be shown that the client’s contract has been transferred and that the contract information can be found on VIAC’s online portal. Clients who novate to Venerable will receive a welcome kit including details on how to access their information. 
  • 14. How will Service Support be maintained on transferred contracts?
    • Equitable America and Equitable Colorado:
      • Contracts/policies transferred to Equitable America and Equitable Colorado will continue to be serviced and administered by Equitable Service Centers as they are today.
    • VIAC:
      • Contracts transferred to VIAC will be serviced and administered by the Venerable Customer Experience Center at www.venerable.com or by calling 800-366-0066.1 Prior to a contract being transferred, the Venerable Customer Experience Center will not be able to assist with contracts.
      • The VIAC portal will continue to offer dynamic solutions to users, including pre-populated forms and a variety of self-service options for financial and non-financial transactions.
      • If you have contracts that will transfer to VIAC, your broker dealer may be required to either update your current selling and service agreements with VIAC or enter into a new agreement if you do not currently have one.
      • When we begin to mail communications to your clients, an increased number of customer service representatives will be available at each service center to address increased client inquiries regarding the package received to ensure an optimal client experience.
  • 15. What are the licensing & appointment requirements?
    • Equitable America: All FPs who have sold at least one variable annuity since January 1, 2019, are already appointed with Equitable America and nothing further is required after a contract serviced by the FP is novated to Equitable America. For FPs servicing novated contracts who do not fall into the above category, appointments will be on an “as needed” basis.
    • Equitable Colorado & VIAC: All contracts novating to Equitable Colorado or VIAC no longer accept additional contributions in most jurisdictions and do not require an appointment for the FP servicing such contracts. For FPs in jurisdictions where contributions are permitted into the contract, appointments will be on an “as needed” basis.
  • 16. Will FPs continue to receive compensation?
    • Current commission payments remain unchanged for the corresponding products regardless of whether contracts are novated to VIAC, Equitable America or Equitable Colorado.
    • Note that for contracts novated to VIAC, the payor will change from Equitable Distributors to Directed Services LLC. If you service contracts in this block, your broker dealer may be required to either update your current selling and service agreements with VIAC or enter into a new agreement if you do not currently have one.
  • 17. What is the impact on clients who are currently taking recurring distributions from their contracts?
    • There will be no impact to recurring distributions that are being taken out of contracts.
    • For contracts transferred to Equitable America and Equitable Colorado, distributions will be made according to the existing cadence and paid in the manner as requested by the client.
    • For contracts transferred to VIAC, distributions will continue to be made according to the existing cadence and paid in the manner as originally requested by the client. However, the payor of the distributed amount will now be VIAC instead of Equitable Financial.
  • 18. How will the client’s tax forms be impacted for distributions taken during the year of novation?
    • Equitable America & Equitable Colorado: Contracts/policies novated to Equitable America or Equitable Colorado may receive 2 of each of the required tax forms: one from Equitable Financial for any distributions taken while the contract was insured by Equitable Financial, and one from either Equitable America or Equitable Colorado (as applicable) for any distributions taken after the contract/policy was transferred.
    • VIAC: Contracts novated to VIAC may receive 2 of each of the required tax forms: one from Equitable Financial for any distributions taken while the contract was insured by Equitable Financial, and one from VIAC for any distributions taken after the contract was transferred. 
  • 19. Is the novation transaction a taxable event for the client?
    • No. The novation transaction is not a taxable event and a 1099 will not be sent to the client when the insurer/event of the contract is changed.
  • 20. How will transferred contracts be shown in an FP’s book of business?
    • Equitable America & Equitable Colorado: Contracts transferred to Equitable America or Equitable Colorado will continue to be accessible in an FPs book of business dashboard/detailed contract/policy reports via www.equitable.com. There will be no change in the contract details shown in the “book of business”.
    • VIAC: Details of contracts transferred to VIAC will no longer be accessible in an FPs book of business dashboard/detailed contract/policy reports via www.equitable.com. Instead, for 1 year after the novation, there will be a notice in the FP’s book of business indicating that the contract has been novated to VIAC. 
  • 21. How will contracts transferred to VIAC be accessible on the Venerable platform?
    • At the time of novation, all FPs whose clients have contracts novating to VIAC will receive communication from VIAC either via email or physical mail (if VIAC has no email address on file).
    • FPs with an existing book of business under VIAC will continue to have web portal access and transferred contracts will be accessible through that portal.
    • FPs that are new to VIAC will be provided detailed instructions for gaining VIAC’s web portal access to manage novated accounts at the time of novation.
    • The VIAC portal will continue to offer dynamic solutions to users, including pre-populated forms and a variety of self-service options for financial and non-financial transactions.

Correspondence

  • 22. What actions will your clients need to take?
    • Beginning in July 2024, clients who have contracts/policies that are in-scope for novation will be mailed regulatory approved notices for each contract/policy they own, together with required materials explaining the novation transaction and providing the essential information to make an informed decision.
    • One mailing package will be mailed for each contract/policy a client owns.
    • For Individual Retirement and Life Insurance, policies and contracts with joint owners residing at the same address will receive one package and joint owners residing at different addresses will each receive a package. For Group Retirement, each joint owner will receive a package even if they reside at the same address. For all joint owner contracts, consent from each owner is required to opt-in and a rejection from only one owner is required to opt out.
    • The package(s) will comprise of the following documents:

    Package content  Description / Variations
     1. Mailing cover page  Itemizes the contents of the package
     2. Notice of transfer letter  Regulatory approved notice of the novation. Variations are as follows:
    - Opt-in (affirmative) consent (first and second mailing variations)
    - Opt-out (negative) consent (first and second mailing variations)
    - Automatic/no consent (EFLOA only; only one mailing)
     3. Consent response form  Regulatory approved form to be included with opt-in/opt-out consent packages; varies for each receiving company
     4. Financial Strength Ratings for Equitable Financial and the receiving company  Varies for each receiving company
     5. Management’s Discussion and Analysis (Annual Statement Supplement) for Equitable Financial  Only if required by a state; For states without this requirement, the document is available upon request.
     6. Management’s Discussion and Analysis (Annual Statement Supplement) for the respective receiving entities  Only if required by a state; For states without this requirement, the document is available upon request.
     7. Balance sheets for Equitable Financial  At least the most recent 2 year-ends and the latest quarter-end.
     8. Balance sheets for the respective receiving entities  At least the most recent 2 year-ends and the latest quarter-end.
     9. Exchange offer Prospectus supplement  Varies for each receiving company; not applicable to the Life Insurance products; may not be included in the second mailing.
     10. Initial Summary Prospectus (ISP) or Statutory Prospectus (as applicable) issued by the receiving company

     Product specific; not applicable to the Life Insurance products; may not be included in the second mailing.

    Equitable America and Equitable Colorado are co-branded with Equitable Financial.

     11. Postage-Paid, preaddressed business reply envelope  Included with opt-in/opt-out consent packages.

     

    • Each jurisdiction with an opt-in or opt-out consent requirement requires at least 2 mailings to the client if there is no response after the waiting period for the first mailing. The subsequent mailings may not include the Exchange Offer Prospectus Supplement and the Initial Summary/Statutory Prospectus. The waiting periods for each jurisdiction are provided in the state consent listing included with this communication. Click here for access to the state consent chart.

    Please find sample documents linked to at the top of the page.

  • 23. Where should clients go for more information?

    After client mailings begin on July 8th, 2024, clients may access a dedicated microsite at www.equitable.com/novation with access to FAQs and additional information available. 

    When we begin to mail client communications, there will be two dedicated toll-free numbers with customer service representatives available to address client inquiries regarding the novation transaction and ensure a seamless transition:

    • For novation to Equitable America or Equitable Colorado: 1-855-433-4015
    • For novation to VIAC: 1-855-433-4025
  • 24. How will novated contracts be displayed on the Equitable Client Portal?
    • Prior to novation, all contracts that are in-scope for novation will display the novation status on the client portal with a link to the letter sent to the client.
    • Equitable America and Equitable Colorado: After novation, contracts novated to Equitable America or Equitable Colorado will continue to display on the client portal with no changes. All tools that are currently accessible to the client will remain unchanged.
    • VIAC: After novation, contracts novated to VIAC will no longer be displayed on the client portal. Instead, for 1 year after the novation, there will be a notice to clients indicating that the contract has been novated to VIAC with a link to VIAC’s website.
  • 25. How can clients submit the applicable response forms?
    • Due to the regulatory nature of this transaction, clients must complete the provided response forms included in their package and return it back to Equitable in the colored business reply envelope (postage paid). 
    • The service centers will not be able to accept instructions from you or your clients regarding the transfer.
  • 26. My client is indicating that they never received a package, what should I do?

    If a client contacts you that they never received a package, and their address on file is correct (i.e., not a bad address) attached are actions to assist. Note: Due to the complexity of the transfer offer package, replacement packages cannot be sent.

    • Direct the client to log into their account through equitable.com and navigate to My Documents. The transfer offer package and all related content provided to the client will be available to view, download and print.
    • Copies of all client transfer packages are available through SalesForce and you can download and forward to them individually if unable to access equitable.com.
    • Have the client contact the appropriate service center and the service center will assist the client in obtaining their documents electronically.

Consent requirements per jurisdiction and receiving company

These consent requirements are based on Equitable’s interpretation of the respective state regulations and may change subject to regulatory approvals. (Contract/Policy Issue State except as noted)

Novant advisor state chart

1 Digital solutions are at the cornerstone of Venerable’s service strategy, allowing for an enriched experience and prompt service response times for distributors and customers. An easy-to-use web-portal allows for book of business and account management, including use of pre-populated forms and a variety of other financial and non-financial transactions. This dynamic portal is coupled with a robust notification process that can be customized to individual needs. Venerable’s service teams are also equipped with knowledge management tools that provide quick access to customer and distributor account details, allowing for more effective interactions.

FINANCIAL PROFESSIONAL USE ONLY.

Equitable is the brand name of the retirement and protection subsidiaries of Equitable Holdings, Inc., including Equitable Financial Life Insurance Company (Equitable Financial) (NY, NY), Equitable Financial Life and Annuity Company (Equitable Colorado) (Charlotte, NC) (Equitable Financial Life Insurance and Annuity Company in CA) and Equitable Financial Life Insurance Company of America (Equitable America), an AZ stock company with an administrative office in Charlotte, NC; and Equitable Distributors, LLC.

GE-6596330.1 (05/2024) (Exp. 05/2026)