Chief Marketing Officer
Kathryn Ferrero is the Chief Marketing Officer for Equitable and a member of the company’s Operating Committee. In this capacity, Ms. Ferrero is responsible for partnering with the company’s lines of business to drive revenue through strategic marketing programs. She builds marketing campaigns that educate and support clients. Ms. Ferrero’s role also encompasses building and championing the company’s brand to clients, the marketplace and employees.
Prior to her current role, Ms. Ferrero was Chief Operating Officer and Managing Director for the company’s Group Retirement business, where she was responsible for driving revenue growth and retention of $25 billion of assets across the 401(k), education and governmental markets. She and her team launched an award-winning marketing program for educators – 403(b) Learning Lab – to help more than 2 million teachers across the United States save for retirement. Previously, Ms. Ferrero served as the Head of Strategy and Chief of Staff to the president of the Retirement business.
Ms. Ferrero is an active member of Equitable’s Chapter of the Women’s Bond Club of New York and Women’s Outreach at Work Employee Resource Group. She received a Bachelor of Arts degree in psychology from Villanova University.