Farmers Insurance
Resources to help you educate yourself, your prospects and clients
With next-generation products and industry-leading insights, Equitable is committed to helping you meet your clients’ needs at every stage of life – with strategies for today and tomorrow.
We thank you for your continued collaboration!
Individual retirement
View our performance cap rates Learn more about our annuities
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Structured Capital Strategies® Income variable annuity
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Structured Capital Strategies PLUS® 21 variable annuity
Reference materials
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Fact card: Series B | Series Select
Sales Support
Equitable Annuity Sales Desk: (888) 517-9900
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Investment Edge® November 2023 Enhancements variable annuity
Reference materials
- Overview brochure
- Fact card: Series B | Series Select
- Dual Direction Segment flyer
- Growth Multiplier Segment flyer - 1-year
- Growth Multiplier Segment flyer - 5-year
- Dual Step Up Segment flyer
- Standard Segment flyer
- Step Up Segment flyer
- Inherited IRA flyer
- Investment Guide brochure
- Flexibility brochure
- 3D's flyer
- History may be a guide
Sales Support
Equitable Annuity Sales Desk: (888) 517-9900
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Retirement Cornerstone® variable annuity
Group retirement
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401(k): Retirement Gateway® variable annuity
Below you'll find all the materials you need to get started with our Retirement Gateway. ®For additional information, visit www.equitable.com.
Reference materials
- Retirement Gateway Flagship brochure
- Investment Options Fact Card - portal I
- Investment Options Fact Card - portal II
- Investment Options Fact Card - portal III
Sales Support
Equitable 401(k) Sales Desk: (866) 401-3030, Option 1
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403(b): EQUI-VEST® variable annuity
We're excited about the new distribution agreement with Farmers Financial Solutions! Below you'll find all the materials you need to get started with our EQUI-VEST® variable annuity. For additional information, visit equitable.com.
Reference materials
Facts about a 403(b) plan
Explains basic features and benefits of a 403(b) plan; A non-product specific brochure that helps address several FAQs & items to consider about 403(b) plans.
EQUI-VEST® Investment options
Lists investment options in order of risk from conservative to more aggressive.
EQUI-VEST® Product & Services guide
For financial professional use only; provides an overview of the features and benefits of the EQUI-VEST® Series 201 variable annuity product.Sales Support
Equitable EQUI-VEST® Sales Desk: (866) 401-3030, Option 3
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457(b): Retirement Gateway® variable annuity
We're excited about the new distribution agreement with Farmers Financial Solutions! Below you'll find all the materials you need to get started with our Retirement Gateway® for 457(b) plans. For additional information, visit www.equitable.com.
Reference materials
Sales Support
Equitable 457(b) Sales Desk: (866) 401-3030, Option 6
Life insurance
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Getting started
As of February 1, 2024, Farmers has entered an exclusive selling agreement with Equitable, and now agency owners have access to Equitable’s entire Variable Universal Life product suite.
Getting started:
Helpful resources:
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Protection
VUL Incentive Life Protectsm
VUL Incentive Life Protectsm offers options for guaranteed lifetime protection, comprehensive long-term care and market volatility management.
- VUL Incentive Life Protectsm webpage
- VUL Incentive Life Protectsm Client brochure
- VUL Incentive Life Protectsm Client Fact card
- VUL Investment Series flyer
- VUL Investment Option brochure
- VUL Incentive Life Protectsm Client brochure (NY Only)
- VUL Incentive Life Protectsm Client Fact card (NY Only)
Market Stabilizer Option® II1
With all of our single life VULs, clients have access to a new way to manage market volatility.
Long-Term Care Services® Rider
Equitable is a leading authority on life insurance with a long-term care rider, offering one of the most comprehensive riders available for your clients' needs.
VUL Survivorship
For couples who want to leave a legacy and invest for potential growth.
- VUL Survivorship webpage
- VUL Survivorship Client brochure
- VUL Investment Options flyer
- VUL Investment Options brochure
- Permanent Life Insurance Client brochure
Sales Support
Farmers-dedicated Equitable Life Insurance Sales Desk: (877) 204-3609, Option 1
1The Market Stabilizer Option® II is available with new issues of VUL Optimizer®, VUL Optimizer® Max, COIL Institutional Seriessm, VUL Legacy®, Equitable Advantagesm and Equitable Advantage Maxsm policies, subject to state approvals.
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Accumulation
VUL Optimizer®
Maximize accumulation and tax-free income with death benefit protection.
- VUL Optimizer® webpage
- VUL Optimizer®Client brochure
- VUL Optimizer®Fact card
- VUL Investment Options brochure
- VUL Investment Options flyer
- Tax-Efficient Retirement Planning
Market Stabilizer Option® II1
With all of our single life VULs, clients have access to a new way to manage market volatility.
Long-Term Care Services® Rider
Equitable is a leading authority on life insurance with a long-term care rider, offering one of the most comprehensive riders available for your clients' needs.
COIL Institutional Seriessm
For corporations and businesses who want a strategy that offers the opportunity for growth.
- COIL Institutional Seriessm webpage
- COIL Institutional Seriessm Fact card
- COIL Institutional Seriessm Role in Executive Benefit Planning Sales Concept
- COIL Institutional Seriessm Investment Options flyer
Market Stabilizer Option® II1
With all of our single life VULs, clients have access to a new way to manage market volatility.
Sales Support
Farmers-dedicated Equitable Life Insurance Sales Desk: (877) 204-3609, Option 1
1The Market Stabilizer Option® II is available with new issues of VUL Optimizer®, VUL Optimizer® Max, COIL Institutional Seriessm, VUL Legacy®, Equitable Advantagesm and Equitable Advantage Maxsm policies, subject to state approvals.
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Asset allocation
VUL strategies for accumulation and potential tax-free retirement income.
- Asset Location Client brochure
- Managing Your Tax Brackets ($125k Case Study)
- Managing Your Tax Brackets ($400k Case Study)
Sales Support
Farmers-dedicated Equitable Life Insurance Sales Desk: (877) 204-3609, Option 1
1The Market Stabilizer Option® II is available with new issues of VUL Optimizer®, VUL Optimizer® Max, COIL Institutional Seriessm, VUL Legacy®, Equitable Advantagesm and Equitable Advantage Maxsm policies, subject to state approvals.
Variable annuities and variable life insurance products are sold by prospectus only, which contains more complete information about the contract, including risks, charges, expenses and investment objectives. The client should review the prospectus carefully before sending any money. The client should contact a financial professional or visit the product pages listed above for the current prospectus. Equitable Financial and Equitable America, their distributors and their respective representatives do not provide tax, accounting or legal advice.
Structured Capital Strategies® Income, Structured Capital Strategies PLUS®, Investment Edge®, Retirement Cornerstone®, Retirement Gateway®, EQUI-VEST®, VUL Optimizer® and Market Stabilizer Option® II are registered service marks of Equitable Financial Life Insurance Company, NY, NY 10105.
VUL Incentive Life Protectsm, COIL Institutional Seriessm and Long-Term Care Servicessm Rider are service marks of Equitable Financial Life Insurance Company, NY, NY 10105.
The Long-Term Care Servicessm Rider is available for an additional charge and does have restrictions and limitations. A client may qualify for the insurance but not the rider. It is paid as an acceleration of the death benefit.
Amounts allocated to the MSO II are subject to fluctuation in value including the possible loss of principal invested, there is an additional charge for MSO II.
Life insurance is issued by Equitable Financial Life Insurance Company (Equitable Financial), NY, NY 10105; or by Equitable Financial Life Insurance Company of America (Equitable America), an Arizona stock corporation with an administrative office located in Charlotte, NC. Equitable America is not licensed to conduct business in New York.
The Retirement Gateway® variable annuity is issued by Equitable Financial Life Insurance Company (Equitable Financial) (NY, NY) and distributed by Equitable Distributors, LLC. The obligations of Equitable Financial Life Insurance Company are backed solely by its own claims-paying ability.
When distributed outside of New York state by Equitable Advisors, LLC (member FINRA, SIPC) (Equitable Financial Advisors in MI & TN) through Equitable Advisors Financial Professionals who do not have an office in New York state, Structured Capital Strategies® Income, Structured Capital Strategies PLUS®, Investment Edge®, Retirement Cornerstone® and EQUI-VEST® are issued by Equitable Financial Life Insurance Company of America (Equitable America), an AZ stock company with an administrative office located in Charlotte, NC. When offered by Equitable Advisors Financial Professionals who do have an office in New York state or when distributed by Equitable Distributors, LLC through financial professionals of unaffiliated broker/dealers, Structured Capital Strategies® Income, Structured Capital Strategies PLUS®, Investment Edge®, Retirement Cornerstone® and EQUI-VEST® are issued by Equitable Financial Life Insurance Company (Equitable Financial) (NY, NY). The obligations of Equitable Financial Life Insurance Company and Equitable Financial Life Insurance Company of America are backed solely by their own claims-paying abilities.