Greg Boosin

Greg Boosin is the Chief Marketing Officer of Equitable and a member of the firm’s Operating Committee. In this role, Mr. Boosin leads all aspects of the company’s marketing strategy to support its Retirement and Wealth Management businesses, focusing on accelerating business growth, deepening client engagement, and increasing brand awareness.

Prior to joining Equitable in 2025, Mr. Boosin served as Executive Vice President of Global B2B & Product Marketing at Mastercard. During his nearly 20-year tenure with the company, he built and led a global team across four business units and five regions, overseeing lead generation, sales enablement, client acquisition, and go-to-market strategies. Earlier at Mastercard, Mr. Boosin led a merchant sales team, served as Vice President of Investor Relations, and headed the Marketing Strategy team. 

Earlier in his career, he worked at several top agencies developing marketing strategies for Reuters, SAP, Pfizer, Johnson & Johnson, and other major consumer packaged goods brands. He also previously worked as a research analyst at J.P. Morgan Securities. 

Mr. Boosin serves on the advisory boards of several marketing and advertising industry groups, including the International Advertising Association’s North American B2B Marketing Operational Board and the ANA CMO Growth Council for B2B Marketing. He is also passionate about education, serving on the University of New Haven’s Pompea College of Business Advisory Board, and has spoken at Columbia Business School, NYU, and Tulane University. 

Mr. Boosin holds a Master of Business Administration from The Wharton School at the University of Pennsylvania and graduated from Middlebury College with a Bachelor of Arts in History.